In this week's reading on public library funding and technology, it was mentioned that many users are looking for libraries to update and move with the times, specifically in terms of their accessibility for mobile devices. Failure to do so may lead to a decline of library use among patrons who prefer to use their smartphones and other devices for internet access. This group almost certainly includes young and young adult users who should be encouraged to use the library, not dissuaded from it by outdated technology.
With that in mind, I'd like to post links to two training sessions that I found at Lynda.com. The first is on building a website that will resize and redesign itself when accessed by mobile devices with specific size screens, so that it will be easy to use and aesthetically pleasing in multiple formats. The second is similar, but aimed at designing responsive HTML emails rather than an entire site. Both courses are by the same teacher, Chris Converse, and both offer step-by-step instructions at a beginner level. Courses like this could allow library professionals to update their own websites and advertising for more effective communication with their users without the expense of hiring an outside consultant to do the work. Of course, there is still the issue of the expense of gaining access to Lynda.com or a similar site, but that's another problem altogether.