Top 3 Resources - Tumblr as Marketing Tool

Brenner, Robin. "Power Tumbl'ng." School Library Journal 59.9 (2013): 48. Professional Collection Development. Web. 30 Mar. 2014.

This article, written by a youth services librarian, discusses why Tumblr is a particularly good platform to reach out to teens patrons, especially highlighting the high number of teens using this particular technology.  It also provides tips on starting and maintaining a successful Tumblr blog in relation to engaging patrons.

Davis, Hayes. "Why 2013 Is the Year You Need to Get Serious About Tumblr." Forbes.2014. Web.  30 March 2014. 

This article provides several arguments as to why Tumblr is a superior social marketing tool to other social media technologies, such as Twitter or Facebook.  It highlights the more permanent nature of Tumblr’s content, as well as its ability to draw individuals from diverse backgrounds together over shared interests.

McArdle, Molly. "The Library Is Open: A Look at Librarians and Tumblr." Library Journal Reviews. Library Journal, 25 June 2013. Web. 30 Mar. 2014.

This article is cited multiple times in different articles and blogs about Tumblr use in and by libraries, and appears to be one of the seminal articles on the subject.  It explains the basics of Tumblr, and also talks about why Tumblr is a particularly good platform to use in reaching out to library patrons.