When I was searching for supplemental materials for this
week’s reading, I found an interesting blog in ReadWriteWeb published in 2012, writtenby Richard MacManus. He argued that YouTube was transforming from amateur to professional
and used some statistics evidences to prove that users were spending more time
on YouTube watching less, but longer videos.
The author offered a statistics image to show that YouTube’s
video views had decreased every month in 2012. Also, the threat that Facebook
could suddenly become a strong competitor providing simple video sharing by
buying social video apps like Viddy and Socialcam could be another concern.
As a result, the author claimed: “Despite the threat of
Instagram-like video apps, YouTube is doubling down on content creation as a core
feature of its site. It is doing this across the whole spectrum of content
creation: from amateur to professional, with a lot of gray in-between. At the
pro end of the spectrum, YouTube is busy making deals with big content creators
such as professional sports leagues and Disney. It is also investing in new
kinds of content creators, including the gaming network Machinima.”
At the end of the blog, the author thought that YouTube was
focusing on the right stuff, that is “pushing content creation across the whole
spectrum and focusing on engagement levels over views.”
MacManus, Richard. (2012, May 22). YouTube's Big Transition:
Moving From Amateur to Professional Era of Online Video. Retrieved from: http://readwrite.com/2012/05/22/youtubes-big-transition-moving-from-the-amateur-to-professional-era-of-online-video#awesm=~oAKBY5F1urfNOL
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.