Sunday, April 20, 2014

Final Project Outline: Twitter and Academic Libraries

Final Project Outline (Formatted as Tabs on a WordPress blog):

  • Twitter: A Basic how to guide
    • Starting your own Twitter Profile- Creating a Handle, adding your information, and adding a picture
    • Using Twitter- Character Limits, Hashtags, and tweeting at other users
    • Uploading other forms of media to Twitter
  • Why use Twitter for an academic library?
    • Reaching your audience: Students
      • Students are most likely to follow Academic Libraries on Twitter (Sewell), (Kim)
        • In today’s world, a large portion of marketing is done through social media, especially to the younger generation
      • Twitter is a great way to introduce students to the library collection or events (Baker)
      • Twitter gives students the opportunity to interact with library staff- this can provide a great way to answer simple reference questions or gauge how students feel about the library (Forrestal) (Matthews)
      • Twitter can be a great tool and librarians can push the boundaries of how they use the technology- one example would be a librarian using Twitter to engage with a class (FIlgo)
  • Some tips for using twitter in an academic context
    • Language- Many libraries tend towards formal language because of the nature of the institution you represent. It’s important to have a conversation about tone (Aharony)
    • Educating librarians on how to properly engage with the Twitter technology- this means using hashtags and taking advantage of all the features to their fullest extent (Cvetkovic) (Darcy)
    • Frequency- Most students follow a lot of people on twitter, so it’s important to Tweet fairly frequently to make sure your posts are being seen
    • Content- When conducting my interview with an academic librarian who helps to run their twitter, she spoke a lot about the struggles of coming up with content. It’s important to have a number of people contributing to coming up with content and brainstorming ideas of what should be tweeted and when.
  • Interview with an Academic Librarian- Posted and Briefly outlined
  • Case Study-
    • Some Statistics on the UW-Madison Academic Library Twitter account and analysis
      • Using Twitonomy and pulling examples from the @UWMadLibraries account

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