"How Companies Are 'Defining Your Worth' Online"

After looking for more resources and information on how companies are tracking and arguably “spying” on consumers, I found this webpage from NPR. Rosen mentions in Who Do Online Advertisers Think You Are? Joseph Turow’s book The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth, and this site includes a recorded interview between NPR and Turow, as well as a summary of the interview and some interview highlights. In this interview, Turow talks about the numerous different ways companies track consumers’ information including the use of apps, Twitter, Facebook, and even discusses the different demographics with which companies are concerned such as age, gender, and income. This is an extremely important issue for information professionals to be concerned with because we need to be able to evaluate the information we are coming in contact with instead of just taking it at face value and be able to understand as well as explain to others why the online identity has a much larger role than one might originally think.