José van Dijck,
"Facebook as a tool for producing sociality and connectivity,"
Television & New Media 13:2 (2012), pp. 160-176.
Topic
This article written by
Jose van Dijck uses three storylines of the movie The Social Network (2010) as introduction to three main concepts:
public sphere, private sphere and corporate sphere.
Based on Jurgen Habermas’s
theory of communication, the author discusses three key points on social media.
First, the author does not agree that social media platforms inaugurate a new
public sphere. Second, the article argues private sphere in social media, which
challenges norms for personal communication and privacy laws. Finally, the
author analyzes Facebook’s business model to illustrate corporate sphere in
social media.
Thesis
Throughout the article, the
author’s strongest opinion is that social media platforms are less a
recalibration of these three spheres; rather, the complex interpenetration of
sphere typifies our current culture where sociality and connectivity are
increasingly produced through networked platforms (161).
For first section on
public sphere, the author points out that social media is not “free space” for
the unregulated exchange of public opinion at the level of political communication
and ownership is hard to find in social media at level of political economy.
Therefore social media platforms do not inaugurate a new public sphere.
When it comes to private
sphere, the author believes what challenges communication norms is the fact
that Facebook triggers the disclosure of personal information in exchange for
participation (167).
In the last section, the
article points out that the face book’s business model is based on three
potential economic values: attention, popularity and connectivity. Business
strategies of social media should keep a balance between social media as
meeting places, working places and market places.
Background information
José van Dijck is a
professor of Comparative Media Studies at the University of Amsterdam. She has
also served as a visiting scholar or professor at University of Technology, Sydney;
Concordia University, Montreal; UC-Santa Cruz; Massachusetts Institute of
Technology; Georgia Institute of Technology; and the University of Washington. Van
Dijck's research areas include media and science, media technologies, digital
culture, popularization of science and medicine, and television and culture.
The publisher, Television
& New Media, is an international journal devoted to the most recent trends
in the critical study of television and new media.
Because of Topics for the
journal engage with critical and interdisciplinary research into media
technologies, platforms, privacy, surveillance and so on, I would say that the
audience is professionals, scholars and students interested in new media.
Sources
SAGE. Television &
New Media. Web. Apr 11, 2014. http://www.sagepub.com/journals/Journal200756/title
mw. prof. dr. J.F.T.M.
(José) van Dijck. Web. Apr 11, 2014.
José van Dijck,
"Facebook as a tool for producing sociality and connectivity,"
Television & New Media 13:2 (2012), pp. 160-176.
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