What is Instagram?
· A very brief history of Instagram
· Basic how-to’s for a new user
Why use Instagram?
· Newer than Facebook, with more appeal to younger users
· Visually appealing and exciting
· Innovative way to advertise collection and services
· Interesting addition to an already established social media presence
Who uses Instagram?
· Demographics of average users
· Why some users are moving from Facebook to Instagram and Twitter
· Pairing Instagram with other social media
Instagram in Academic Libraries and Other Organizations
Some examples of who’s doing it right
· Mutter Museum: #GuessTheDeath
· Public Art Fund: Staff involvement
· US Department of the Interior: Frequent posts
· NASA: Great photos, educational captions
Guidelines for a Successful Instagram Presence
· Create frequent, regular posts of visually engaging materials, both from within the library and throughout the campus
· Document events, daily activities, and partnerships with other organizations
· Monitor connected posts from the community and respond reliably and as necessary
· Engage with students and campus population through contests, events, and even trivia – and don’t forget your hashtags!
· Post behind the scenes sneak-peeks and pictures of your staff at work to help to put a face on the library and encourage students to get involved
· Promote the collection, resources, and even study or communal spaces of the library through pictures and videos; it’s much more engaging than a marketed text blurb on the library home page!
· Get caught up in over-aggressive, obvious marketing
· Think of it as posting in a vacuum; post about other events and organizations on campus to keep things interesting and foster a feeling of unity
· Rely on Instagram as your only social media outlet
· Forget to explain your pictures as needed
· Neglect the almighty hashtag
· Ignore student posts, comments, and general involvement
Conclusion and Q&A